Press
The team, the track and the kit, as covered by the people who were there.
The NationalDec 2025
Why the Gulf has become central to Swizz Beatz's creative vision
Grammy-winning producer has spent over five years developing cultural initiatives across the Gulf region, from art programs to a camel racing team.
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Esquire Middle EastDec 2025
Swizz Beatz's creative vision soars to new heights
Producer Kasseem Dean transitions from hip-hop production to global cultural curation, highlighting his partnership with Qatar Airways.
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The New York TimesJul 2024
How Swizz Beatz Got Into Camel Racing in Saudi Arabia
How the Grammy-winning producer became the first American to own a camel racing team in Saudi Arabia.
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Robb ReportApr 2024
No Kidding, Swizz Beatz Owns a Camel-Racing Team—and It Could Win Him $21 Million
Grammy-winning rapper Swizz Beatz has invested millions since 2020 acquiring 52 camels throughout the Middle East.
Read the story ↗DatePublicationStory · 8 total
- Apr 2024Arab NewsArab NewsSwizz Beatz Makes History at AlUla Camel CupCoverage of Saudi Bronx team at the prestigious AlUla Camel Cup competition.
- Apr 2024South China Morning PostSouth China Morning PostWhy rapper Swizz Beatz is chasing share of US$21 million prize pot in Saudi camel raceThe hip-hop producer is the first American to own a camel racing team in Saudi Arabia, competing for millions in prize money.
- Mar 2023Arab News JapanArab News JapanWill Smith jets to Saudi Arabia to attend AlUla Camel CupHollywood actor Will Smith attended the inaugural AlUla Camel Cup, spotted with Swizz Beatz and his Saudi Bronx team.
- Mar 2023Arab News JapanArab News JapanUS record producer Swizz Beatz talks camel racing ahead of AlUla Camel CupGrammy award-winning producer discusses his American-owned team Saudi Bronx competing in the inaugural AlUla Camel Cup.